Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day
This week’s Media Briefing takes a look at how four commerce publishers focused their efforts on who they’ve deemed “premium shoppers” in an effort to increase affiliate commerce revenue during the two-day-long sales event this year.
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Premium shoppers improved Prime Day
Another Amazon Prime Day has come and gone, and this year’s two-day sales event left commerce publishers reveling in higher conversion rates, order volumes and revenue year over year.
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Source:: Digiday
