By Neil Patel

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.

The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get the most from your TikTok advertising budget, you need to employ effective strategies, so here’s how to master TikTok ads and execute winning campaigns.

Who Should Use TikTok Ads?

Anyone can advertise on TikTok. However, TikTok ad campaigns work better if you’re targeting certain demographics.

Here’s what I mean. TikTok typically attracts teens and young adults. According to DataReportal’s research:

• 43.3 percent of users are aged between 18 and 24.
• 32.2 percent are between 25 and 34 years of age.

Just over 11 percent are 45 or over, so it’s not the best platform if you’re targeting this age demographic.

We can delve a little deeper into the demographics.

• Although men and women use TikTok, it’s more popular with women: females account for over 60 percent of TikTok’s user base.
• TikTok is most popular in the United States where there are over 136.4 million users.

Say you’re targeting young U.S. women. Do TikTok ads work better for certain businesses instead of others even within this demographic? Possibly. Fitness and sports-related content are among the most popular content with over 57 billion views, while beauty and skincare content has over 33 billion views.

To be clear, TikTok is available in 154 countries, so it does have global appeal among teens and young adults.

7 Steps to TikTok Advertising Success

While there isn’t a “right” way to run a TikTok advertising campaign, there are ways you can optimize your TikTok ads and boost your chances of success. To master TikTok advertising, follow these seven simple tips.

1. Get to Know TikTok Ads Manager

TikTok Ads Manager is a hub from which you can create, run, and manage your ads. With TikTok Ads Manager, you can:

• create engaging ads using different visual formats and templates;
• target specific audience groups per campaign; and
• track ad performance through customized reports.

How much does TikTok advertising cost? Well, TikTok uses a bidding model, so you can set your own daily and campaign limits depending on your marketing budget. As a guide, be prepared to spend at least $50 per day for campaigns, and $20 per day for specific ad groups.

Before you create TikTok ads, you need a TikTok Ads Manager account. TikTok offers a breakdown for getting going, but here’s a quick start guide.

First, head to the TikTok for Business page and “Get Started.” From the next screen, click “Sign Up” then input your details before hitting “Sign Up” again:

<img loading="lazy" …read more

Source:: Kiss Metrics Blog

      

Author: Aaron