Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners

By Digiday Awards

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability.

For instance, inclusion was at the center of Mastercard’s Touch Card, which earned a win in the Disability category. Touch Card was developed to break down barriers faced by blind and low-sighted individuals when conducting financial activities. To celebrate its launch in Australia, Mastercard created “TOUCH,” a feature-length motion film experienced solely through sound. The film — developed in collaboration with blind and low-vision creatives — reimagined storytelling by eliminating visuals, offering an inclusive experience that resonated with both sighted and non-sighted audiences.

The judges also recognized Samsung Electronics America in the Education category for its Solve for Tomorrow (SFT) competition, which encourages U.S. middle and high school students to apply STEM skills to solve local community issues. As a core part of Samsung’s mission, SFT aims to reignite passion for STEM learning and prepare a future workforce. Now in its 14th year, competition finalists presented their projects in Washington, D.C. This year’s winning innovations include bioluminescent streetlights, AI-powered language tutors and seaweed-based paper products, all showcasing STEM’s transformative power inside and outside the classroom.

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Source:: Digiday

      

Aaron
Author: Aaron

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