Martin Pagh Ludvigsen, Goodby, Silverstein & Partners’ director of creative technology, on the ‘philosophy’ of the fediverse
By Kimeko McCoy
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Today’s social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that landscape, social media advertisers and professionals are tasked with experimenting and potentially building audiences as they go. Enter the fediverse.
The fediverse is best described as a group of social media networks that are independent but still able to communicate with one another. (Read our WTF is the fediverse here.) Theoretically, brands wouldn’t be under the thumb of today’s monolithic social media platforms, and could instead have more control over their communities. Back in July, Meta’s Threads announced a fediverse integration, potentially bridging the gap between advertisers and the fediverse.
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Source:: Digiday
