Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them.
When organizations bring in fractional CMOs, doing the day-to-day job of directing the marketing arm of the company is just one element of the remit. Often, according to current and former fractional CMOs, another element of the gig is to evaluate the current marketing team and vendors’ strengths and weaknesses.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
