Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
CMOs have long been pressured to do more with less.
The push for that efficiency continues — despite squeezed budgets, an evermore fragmented media landscape and an evolution of the CMO role that’s made it more difficult. How CMOs are posturing themselves to the industry was clear in how the showed up at Cannes. It’s easy to see how the pitch of generative AI tools to help brands do more with less could be appealing to marketers. It remains to be seen whether these tools actually deliver on that pitch.
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Source:: Digiday
