Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
Much like 2022, 2023 hasn’t been the easiest of years for marketers as they continue to navigate an uncertain economy, inflation, privacy and platform shifts and AI, among other trends. As we wrap up the year, we wanted to look back on the marketing developments that dominated 2023. (Our next Marketing Briefing – out Jan. 2 – will dig into the burgeoning market forces for 2024.)
Generative AI
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Source:: Digiday
