Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress
By Kimeko McCoy
After more than two years of commitments and promises, yet another report from the 4A’s Foundation points out that the ad industry still has a ways to go in its diversity, equity and inclusion efforts.
However, chief diversity officers at U.S. agency holding companies say diversity stats are just a small part of what’s happening across the DE&I landscape. Ultimately, it is, and continues to be, a work in progress.
The past June, the 4A’s Foundation released the 2023 Diversity in Agencies Survey Report, revealing that in 2021, 73% of agency leaders identified as white, as per industry reports. By 2022, that figure jumped to 90%. To the industry, those figures could point to advertising’s progress, or lack thereof, causing questions about the fizzling out of what was the DE&I fever pitch with wake of the murder of George Floyd in May, 2020.
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Source:: Digiday
