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Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry | International Association of Digital Marketing Professionals (IADMP)

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

Aaron August 9, 2022

By Kristina Monllos

Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches.

The post Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry appeared first on Digiday.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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