Marketing Agencies We Admired in 2023
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys.
As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.
As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.
In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency.
While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content. So, what do today’s inbound marketing agencies look like? And what work are they doing in the current marketing landscape? Let’s explore!
What do inbound marketing agencies do?
16 Top Inbound Marketing Agencies
Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them.
By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.
Most inbound strategies fall under three main categories: attract, engage, and delight.
So, what strategies do inbound marketing agencies perform? It depends largely on the company and the audience and industries they serve. While not every agency offers the same services, here’s an outline of some top strategies used by today’s agencies.
PPC Ads
While PPC ads may sound like an outbound strategy because they are hyper-targeted and typically based on specific search patterns or behaviors, they are an inbound strategy.
Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads.
Content Marketing
Content marketing is a cornerstone of inbound marketing strategies. It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services.
Some inbound marketing agencies also put other types of content — like case studies, use cases, and one-pagers — under the content marketing umbrella.
Web Design and Development
HubSpot’s CMS Hub makes it easy to build websites. However, top inbound marketing agencies also have design and development skills to push your new site over the top. Since your site is an important part of your inbound funnel, optimizing it for conversion is essential.
Case Studies and Use Cases
These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. Where case studies refer to specific client projects, use cases speak to possible …read more
Source:: HubSpot Blog
