Marketers on the Move: Meet TopRank Marketing’s New Director of Business Development
As we work towards elevating the world of B2B marketing, a piece of that includes investing in our own team, and we’ve recently added a new team member to the agency. You may have noticed him make a quiet debut on the blog, but we wanted to take the time to officially introduce you to our new director of business development, Ryan Arnholt.
Ryan is new to TopRank Marketing, but is a seasoned B2B tech and B2B SaaS marketer. He is passionate about the power of great content, and has spent the last 20+ years leading growth for B2B brands large and small through content, social, search and media initiatives. He likes to open a discussion with humor, but always backs that up with data (at least that’s what he tells us). He lives in St. Paul, Minnesota with a wild and crazy family, two cats, a bearded dragon and the requisite companion cockroach farm. He’s run a marathon a year since 2007 and just can’t shake the vice.
I had the chance to ask him a few questions about why he wanted to join TopRank Marketing, what pain points he’s hearing within the industry, career advice for B2B marketers looking to advance in their careers and more. Check out the video:
Here’s the full transcript of the interview with TopRank Marketing’s director of agency marketing, Katelyn Drake, and new director of business development, Ryan Arnholt:
Katelyn Drake:
Why were you interested in joining the TopRank Marketing team?
Ryan Arnholt:
TopRank Marketing has been around for a couple of decades. Not in an official capacity, but I worked with Lee Odden a bit in the past. He was in and around companies that I was involved in, and always had a fantastic reputation. At that point, I was running SEO programs and admired what this agency was doing.
TopRank Marketing was one of the early companies that was connecting SEO and the technical side of great performing content.”
TopRank is a company that I’ve always had a lot of respect for.
Katelyn Drake:
What are you most excited for in your new role at TopRank Marketing?
Ryan Arnholt:
I think there’s an opportunity a lot on the process side of sales. Particularly when you enter a new organization, you’re looking at new ways to do things. A lot of times, there’s a gravitation towards the content, and what it is the company does, and the materials that we have. A lot of my background has also been on the process side of things. Believe it or not, coming into a company that’s been around for a couple of decades, there’s a lot of process things that I feel I can immediately improve upon, and add my mark, and just look for ways to improve on things as I’m learning the business, and learning about clients that we work with, and the capabilities that our team has.
In the early goings, stepping right into HubSpot, it being …read more
Source:: Top Rank Blog
