By Lane Ellis

B2B brands have increasingly turned to LinkedIn*’s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing engagement from virtually all public-facing sides of their organization, and pulling their professional communities closer than ever in real time using live-streaming.

The past year has been the first that LinkedIn has offered LinkedIn Live Events, a combination of LinkedIn Live and the professional platform’s other event features, and B2B brands have increasingly found value in the combined one-two punch, as we’ll explore.

The updated LinkedIn Live Events experience has allowed brands to create more robust virtual events, which have become de rigueur, must-have offerings for many brands since the pandemic began.

According to LinkedIn statistics, when brands use LinkedIn Live they have seen seven times the number of reactions and 24 times more community comments than when they publish standard non-live video content.

The sky’s the limit when it comes to how B2B brands can use LinkedIn Live. Here are 12 to get you started:

• Interviewing a Member of Your C-Suite
• Brand & Community-Building Events
• Answering Frequently-Asked Questions
• Talent & Career Branding Events
• Streaming a Keynote, Session, or Presentation
• Product Demonstrations
• Highlighting Special Events
• Streaming “Ask Me Anything” Episodes
• Introducing Various Team Members
• Deep-Dive Interviews
• Showcasing Behind The Scenes Workplace Culture
• Unveiling New Innovations & Product Launches
• Launching Episodic Content
• Announcing Major Brand News Live
• Sharing Tips and Tactics

Let’s take the lens-cap off and take a look at five brands that are elevating customer experiences by live-streaming with LinkedIn Live.

1 — Salesforce

Salesforce has turned to LinkedIn Live to elevate multiple areas of its live-streaming efforts, such as its Futureforce: Salesforce University Recruiting, with streams including “Exploring Salesforce | US & Canada (Non-Tech),” which has explored internship roles and more.

Salesforce has also creatively used LinkedIn Live to celebrate Hispanic Heritage Month, with “In honor of #HispanicHeritageMonth starting this week, join a conversation with J.R. Martinez,” and in a series of its BossTalks events such as “Episode #22 Owning Your Ambition – Shellye Archambeau.”

Additional Salesforce content live-streamed via LinkedIn Live has included interviews with a variety of guests including Catherine Price, science journalist, author, and the founder of Screen/Life Balance, who took a look at finding a better balance and reconnecting with the things that bring joy. Other live-streams looked at embracing change, such as in “How can we embrace change, and grow through its challenges? Find out on #BWellTogether with Cassandra Worth.”

LinkedIn Live events are also well-suited to playing an important role in successful B2B influencer marketing efforts, and as Salesforce global innovation evangelist Brian Solis recently noted in our 2022 B2B Influencer Marketing Research Report, businesses are seeing new levels of freedom when it comes to opportunities to innovate.

“When it comes to where …read more

Source:: Top Rank Blog

Author: Aaron