LiveIntent, UTA, Starface, TRUFF and Sharethrough are nominated for the 2023 Future Leader Awards

By Digiday Awards

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries.

This year’s nominees demonstrated the importance of creating engaging content and experiences to meet the needs of both consumers and employees.

For example, Victoria Bishara de Leon, director of content marketing at LiveIntent, is a finalist for Digiday Future Leader in the Technology Provider category. Victoria has been instrumental in educating the market on the power of email as an addressable, relevant advertising channel. In her role, she creates content that resonates with multiple audiences, including publishers, retail media networks and advertisers. One result: LiveIntent has seen impressive growth and adoption in critical areas, including identity and retail media. In addition to her work with content strategy, Victoria has demonstrated her leadership skills as the founder of Juntos, an employee resource group at LiveIntent that promotes inclusion within the company.

It takes a confident leader to work with the biggest names in music, but that’s what Sara Schoch does as a music brand partnerships executive at United Talent Agency. She helps lead the team’s West Coast brand partnerships business and is responsible for developing brand strategy and marketing partnerships for UTA’s artist roster. Among her most notable campaign work, Sara and her colleagues partnered The Coca-Cola Company with singer Hasley, whose single “So Good” was featured alongside a video release as part of the brand’s launch of Coke Studio and Coke’s Summer Music Campaign. She also connected rapper The Kid LAROI with McDonald’s for its ‘Famous Order Series’ and the first outside of the U.S. Schoch’s work has landed her a spot on the Digiday Future Leader shortlist in the Agency category.

In the Beauty category on the Glossy Future Leader shortlist, Kara Brothers, president and general manager of Starface, earned a nomination for helping grow the brand that is disrupting the acne care industry with first-of-its-kind decorative pimple patches. Since joining the company, Kara has played a vital role in Starface’s success, from demand-driven product launches and authentic, community-led campaigns to a growing retail presence. In addition to overseeing the day-to-day of Starface across all departments, she focuses on brand vision, business development, retail expansion and new partnerships. Among these are viral collaborations with iconic brands such as Hello Kitty and Sesame Street and NCAA athletes. Finally, as Starface’s fully remote team has grown to nearly 40 employees, Kara has worked to build a supportive and transparent work culture that encourages self-expression and connection.

Many emerging leaders are guiding digitally-native brands, including Nick Guillen, co-founder and co-CEO of TRUFF, the luxury condiment company. As the point person for all things digital at TRUFF, Nick is a finalist for Modern Retail Future Leader in the Digitally-Native category. With his expertise and guidance, TRUFF’s digital landscape and brand-building have become a model others look to replicate. The brand initially started as a lifestyle Instagram account with content at the intersection of pop culture and indulgent foods. …read more

Source:: Digiday