Live-Action Video vs. Animated Video – An Interview with Sheryl Chung from Explainer Videoly
By Adam
The battle between live-action explainer videos and animated explainer videos has been a matter of hot debate for as long as we know. Where some don’t get tired of counting the goodies of live-action, others strongly support the use of animated explainers in digital and social media marketing. Of course, both relying on the ancient argument of entertainment, engagement, persuasiveness, and educating as the pillars of effective marketing.
But the deeper we dive into the argument, the more we understand that there, in fact, is no definite winner when compared. So the answer is clear, both have their pros and cons subject to the situation and targeted audience. But is it all that there is to this comparison? Moreover, is there a way to find a middle ground to settle this argument?
To answer this, we had an interview with Sheryl Chung, Managing Director at the award-winning animation company called Explainer Videoly Pte. Ltd. (a.k.a Kasra Design). We hope the answers help you settle down on the ideal type per your audience and business requirements.
So let’s listen to what she had to say:
What are live action explainer videos?
A live action explainer video consists of actual shot footage with or without the inclusion of any animated entities. It consists of characters played by actors, with a story that usually revolves around a service or product, what it does, its major features, and how a consumer can benefit from it. Perhaps we can call it the pioneer of explainers, as it has been there long before animation dominated the market.
The tone and theme are usually entertaining to enhance engagement, with exciting visuals complementing the whole purpose. Although there are many visual limitations when we talk about this medium, not to mention the expenses, it nevertheless continues to be a successful marketing tool; thanks to the added; actual human emotions. The extent of relatedness towards the audience and versatility is immense, which enables it to address them at a deeper, more personal level.
What are animated explainer videos?
It is more of an educational medium of explainer videos that emphasize brand and product awareness with the help of sequentially arranged images that produce an illusion of movements. It can be either 3D animated video, 2D animated video, typographic, or even whiteboard animation.
Although it’s not always as “emotional” as its live-action counterpart due to lack of the key psychological aspect; the touch of human expressions but it would be criminal to call them less entertaining and touching.
Who doesn’t like a full-on package that breaks down a complex topic in a minute or a half? You just need some skilled hands to make it work.
From my hands-on experience in the industry, people are moving more and more towards convenience. And thanks to this transition, they prefer more educational content that provides them value and is amusing at the same time.
With an animated video, there’s a balance between both. …read more
Source:: Social Media Explorer
