LinkedIn courts creators — and advertisers — with new performance metrics
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.
As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on creators’ “custom buttons” — which direct followers to creators’ online stores, newsletters or other web pages of their choice.
The “followers gained from this post” metric can, for instance, help creators understand how their posts are driving growth, which they can leverage when working with brands, according to LinkedIn vp of product management Gyanda Sachdeva. “‘Premium custom button interactions’ (like clicks to a website or newsletter for Premium members), on the other hand, gives them a way to show how their content drives action, which can be valuable in securing partnerships,” Sachdeva added.
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Source:: Digiday
