By Neil Patel

In the past, link building focused on quantity, not quality.

Today? Link building is a different ball game.

If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right.

The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.

This is where blogging comes in. You’ll get 434 percent more indexed pages when you blog consistently, and your inbound links will grow by 97 percent.

Beyond blogging, though, there are other proven ways to build the best links and raise your ranking in the SERPs.

This blog post will show you 13 fool-proof link building strategies you can put to work today. They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their standing with search engines.

Why Is Link Building so Important?

Link building is important for search engine optimization (SEO). It’s one of the major factors search engines use to determine rankings, meaning who gets the first-page search result.

When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links).

The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages.

Beyond that, links to your website help users find your site and can increase traffic and trust. After all, users are more likely to trust you if other sites think you know what you are talking about.

13 Link Building Strategies for Marketers

So, how do you get high-quality links from other websites? By following my link building strategies.

These are the strategies I’ve used over the last ten years to build up Neil Patel Digital and become an authority in the digital marketing space.

Experiment and find a strategy or strategies that work best for you and your business.

1. Use Strategic Guest Blogging

Is guest blogging dead? Yes and no.

The old way of mass guest blogging just for links is dead. You don’t want to post an article on a site that’s not relevant to your niche and has zero authority just to get a backlink.

That style of guest blogging won’t cut it. The search engines are smart and can see you’re not guest blogging to add value.

If you want to reap the rewards of guest blogging, you need to be strategic and authentic. Make sure you’re creating a unique piece of content for the other site (for example, a case study) and that the site is relevant, authoritative, and attracts your audience.

When you guest blog selectively, you’ll reap the rewards of higher rankings, increased traffic, and qualified …read more

Source:: Kiss Metrics Blog

Author: Aaron