By Adam

If you spend any time on social media, you know how likes and engagement and hyper important. Especially if you’re trying to grow your profile, perhaps to be an influencer or just to get more likes.

Chances are you’ve heard about fake likes and fake influencers.

But how do these fake social media influencers inflate their engagement, and why? And what does it mean for different types of social media user?

Why are likes important?

Social media has become the go-to source of information for many people. From Facebook, YouTube and Twitter, to Instagram, Reddit and TikTok.

But getting your post seen can be a challenge on these never ending walls of content.

With likes, and more followers, posts are often given priority over others. So if you have an account with thousands of followers and a post with hundreds of likes, chances are that post will eclipse the less engaged with posts that will likely appear further down the list – if atall.

And this holds true for every social media platform. Increasingly YouTube influencers are quite transparent, telling viewers to ‘smash that like and subscribe button’ as it helps the channel.

The same is true for Instagram and every other social media site.

Now you might think that just creating good content is enough to climb the timelines and build your following.

But there are ways to massively shortcut the process – and some of these can be quite underhand and damaging.

How influencers inflate their engagement

Buying clicks and likes online is easier than ever. Simply search Google for ‘buy Instagram likes’ or ‘Buy YouTube views’.

These clicks and followers can be incredibly cheap, sometimes as low as just a few dollars for thousands of clicks. They’re often also marketed as ‘genuine’ traffic, suggesting real people from specific locations.

And the truth is, the buying and selling of these fake clicks is commonplace. Even your favourite influencer (or whoever you follow on Insta) probably has a big stack of fake followers.

After all, for just a few dollars you can boost your views and probably climb up the timeline and win more followers.

But what exactly are these paid likes and followers? Are any of them as ‘genuine’ as they claim?

The click industry

When you buy clicks, or followers, you’re normally paying for a click farm. A click farm is a location that creates bulk internet traffic often using bots.

These bots are basically automated scripts that run 24/7 and can click hundreds of times per minutes on anything online. Basically, whatever you want to hire a click farm to click, they’ll be happy to click.

In general, these click farms are used to engage with social media posts, YouTube videos and ad banners on websites (inflating ad payout for publishers). However you can also hire a click bot to watch live Twitch streams, listen to Spotify or download an app.

In short, if there is a market for inflating engagement, or a reason to click for followers or to earn money, you can hire a click farm.

These is also another …read more

Source:: Social Media Explorer

Author: Aaron