By Marty Swant

Until Facebook’s Cambridge Analytica crisis sent shockwaves through the worlds of social media and politics, data privacy wasn’t necessarily on everyone’s radar as a priority. In the years since, companies have rushed to upgrade the ad-tech ecosystem, but as the industry knows, it’s not easy to retrofit an entire industry inside or outside of a Sandbox.

As the generative AI race gains momentum, it’s worth asking how lessons from ad tech could also apply to the new era of innovation. During the laissez faire days, ad tech didn’t prioritize privacy before “cookie” became a dirty word, but what should companies do earlier this time with genAI to avoid past mistakes and mitigate unseen risks? 

Future problems aren’t always clear based on a platform’s intended use. For example, APIs like Facebook’s Open Graph were seen as a way to micro-target ads, but the risks were exposed only after the Cambridge Analytica scandal came to the surface. 

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Source:: Digiday

Author: Aaron