Left off Madison digs into specific ethnicities to carve out its niche
The agency and ad-tech worlds are filled with ex-holding company executives who left their strongholds to make their own marks. Whether out of frustration with the glacial pace of holding company progress, or just a desire to be their own bosses, it’s a common tale in the brand marketing ecosystem.
One such agency, Left off Madison (get the double-entendre there?) was formed by a handful of ex-Dentsu and Merkle executives — who hold no grudges since they still actually work with some Dentsu-owned agencies today. Formed primarily by CEO Rob Douglas and president Boris Litvinov, Left off Madison has carved out this niche for clients that are seeking out diverse customers. With only about 12 people full-time, but a network of freelancers, the agency’s billings are split 60% media, 40% creative production.
“It’s like bringing back the old Madison Avenue of creative and media all under one roof,” said Douglas. “There’s definitely a pedigree of clients that want to revert back to that — they don’t want to have the heavy costs and burdens of having multiple agencies.”
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Source:: Digiday
