Law Firm Marketing: Why Your Firm Needs to Get Social
As a legal marketer, Brantley Davis, President of Brantley Davis Ad Agency, has seen firsthand the power of social media for law firm marketing. His clients across the country use it with varying degrees of success. But those that are successful, generate 5-10 cases per month through social media. The difference according to Davis isn’t simply in the amount of money spent on social ads. He says it often comes down to the lawyer’s passion and affinity for interacting with the public.
“Some lawyers simply have a knack for social media. They’re unafraid, craving audience feedback, often even posting while we’re shooting TV ads,” explained Brantley Davis. “On a recent TV shoot, one partner began poking fun at the other on social media because he had to stand on an apple crate to compensate for his height. Their fans adored it and compared them to Danny Devito and Arnold Schwarzenegger in the movie Twins. It was a hoot!”
That’s why Davis is adamant that every law firm marketing plan should include a well thought out social media component. Social media has become an essential tool for law firms looking to expand their reach, connect with potential clients, and build their brand as 246 million people in the United States are active on social media. This article will explore the benefits of social media for law firms, best practices for law firm social media marketing, creating a social media marketing plan for your law firm, finding the right ad agency for your law firm’s social media marketing, and measuring the success of your law firm’s social media marketing.
Introduction to Law Firm Marketing and Social Media
Law firm marketing has evolved over the years, from traditional advertising methods such as TV commercials and print ads to digital marketing techniques such as social media marketing. The legal industry is highly competitive, and law firms are looking for new ways to stand out in a crowded market. Social media has become an essential tool for law firms looking to connect with potential clients, build their brand, and establish themselves as thought leaders in their respective fields.
Benefits of Social Media for Law Firms
Social media offers a range of benefits for law firms, including increased brand awareness, improved engagement with potential clients, and the ability to establish themselves as thought leaders in their respective fields. One of the biggest benefits of social media for law firms is its ability to reach a wide audience quickly and cost-effectively. Social media platforms such as Facebook, Twitter, and LinkedIn allow law firms to connect with potential clients in a more personal and engaging way, building relationships that can lead to new business opportunities.
Another benefit of social media for law firms is the ability to establish themselves as thought leaders in their respective fields. By sharing insightful content, …read more
Source:: Social Media Explorer
