Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
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No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success is by caring about how we spend our time.
This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. I didn’t want to spend 80% of my time on an app only for it to deliver 20% or less of a return for me.
When I became a parent and my time basically evaporated, this became even more important to me. Every hour away from my kids needed to be an hour that I was confident was well spent.
So, when I saw the power of Pinterest on my business (with very little effort required from me), I was stunned. For years, I had miscategorized Pinterest as an app merely for seeking inspiration for my next bathroom remodel or reminding myself why I don’t need to get bangs every fall. Maybe you’ve done the same?
I’ve watched Pinterest grow in its efficacy and popularity over the years, and I think there are many business owners and creatives of all levels miscategorizing it just like I used to.
It’s not just for inspiration. It’s not just an ‘internet mood board.’ And it’s definitely not just for bloggers.
Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week.
Selling Products on Pinterest in Four Steps
1. Leverage Pinterest as a search engine, not just social media.
When I first started getting curious about Pinterest, it wasn’t because I’d initiated research on it myself. My first virtual assistant, Caitlyn, asked me how I was using it, to which I rambled on about how I ‘map out my dream life’ there. She replied with, “No, how do you use it for business?” Oops. I wasn’t.
I handed over my login credentials and wished her luck. When she first started publishing dedicated pins to my content, I watched the numbers start to go from basically 0 to getting over a million views a month.
I began to redefine Pinterest as no longer a mood board or even a social media platform, but a search engine. Pinterest has over 522 million monthly active users, and 97% of top searches on Pinterest are unbranded, meaning users are actively searching for new ideas and products.
So when you drop keyword-driven pins, you have a much higher success rate of your content and offers to find the right customers.
Turns out, pins aren’t just links to pretty visuals floating around the internet. People are opening Pinterest with open-ended questions, and curiosities that they …read more
Source:: HubSpot Blog
