Jeff Ber Discusses How Social Media Helps Smaller Nonprofits Stand Out

By Adam

Jeff Ber has extensive experience in business management and is currently focused on smaller Nonprofit organizations. By discovering the overall impact social media has on business, Jeff Ber examines its ability to create awareness for smaller organizations.

Recognizing Smaller Organizations

Most nonprofit organizations are grassroots-oriented. Even with financial help, small organizations are often resourceful by necessity. Nonprofits that focus on the environment, youth development, and animals are usually smaller than other nonprofit organizations and need to maximize their awareness.

The impact of nonprofit organizations can be felt on a community level. For example, the United States currently has 1.3 million charitable nonprofits that help those who need necessities such as food and shelter. While many of these organizations are easily recognizable, spreading the word about smaller businesses often takes time and hard work.

There are many ways to market a small nonprofit organization, including donations in the organization’s name and hosting events and fundraisers. However, to reach a larger segment of the population, Jeff Ber has noticed the widespread effect of social media.

Philanthropy And The Internet

Social media is not just for posting pictures and chatting with friends. By using social media to spread awareness, charities and nonprofits benefit in ways that can’t be done outside the internet.

Online avenues for philanthropy are hardly new. Crowdfunding, for instance, has encouraged other users to donate money directly to the organization. Newsletters updating a select group of interested people can also play a part in donations.

Retailers who are affiliated with certain nonprofits or charities often benefit from online giving portals. By linking their online store or business to a foundation or charity, a percentage of a customer’s money is used for a good cause. The percentage that is donated, however, is usually up to the retailer.

According to America’s Federal Trade Commission, online businesses or organizations that advertise donations must be extremely transparent. Canada’s guidelines may be even stricter. Information provided to the donors should outline where the money is going, potential fees, and timing.

Social media is a natural next step for raising awareness because it can reach individuals on a broader scale while encouraging involvement. Nonprofits that create business pages for their organization can be easily accessed on social sites. Linking to others in the community or using SEO tactics to expand their presence can create curiosity and interest among new individuals.

There are several social media channels to choose from in 2021, and each platform can reach a slightly different audience. Facebook, Twitter, Instagram, and others have slightly different methods to spread awareness. Depending on the nonprofit organization, this can be used to find specific groups who may be interested. Using social media marketing can cut down on an organization’s risk of seeming “spammy” by presenting its services to the right people.