Digiday asked four recruiters and creator professionals to see how creators have gone about doing this.

What does the ideal creator team look like?

When it comes to a creator’s behind-the-scenes team, there are two elements to consider: the creative side, and the business.

Creative

Paddy Galloway, a creator in his own right, who has also worked with influencers including MrBeast and set up the YouTube creators’ jobs board YT Jobs last year, would always recommend an editor as a creator’s first hire.

“Having an editor could save them significant time so they can focus on higher leverage tasks,” he said. “In an ideal world, all the creator should be doing is recording and making final decisions on things. It usually does start with the editor as being the first step to getting to that place.”

Next is a creative director — someone who can connect the dots between the creator themselves, the editor, and whoever else might be within the team. “They’re almost like a go between that is responsible for building out the vision and ideas for videos,” Galloway added.

For those few creators, who are lucky enough to be earning six figures or more, Galloway recommends a freelance consultant who can act as a second set of eyes across all content and concepts to ensure all videos are top quality and in line with the creator’s vision and brand.

“A head of thumbnail role is another great shout that ensures there are enough decent photos to use as thumbnails on the creator’s channel. Then as the business gets bigger, they can have various designers reporting to them,” Galloway added.

Business

While it’s important to prioritize production and video editing, creators often don’t have finance or legal support. Many creators started their channels or platforms as a hobby from a young age. So invoicing for brand deals and doing taxes is usually an afterthought, despite creators operating as freelancers.

“A lot of creators don’t understand they need to invoice to get paid and brands can be hesitant to pay them unless they’ve followed all the right steps.” said Darren Lachtman, co-founder of Goldenset Collective, a platform which supports digital creators by becoming equity partners in their businesses.

But Sherry Wong, a YouTube creator as well as founder and CEO of roster, a recruitment platform for the creator space, highlighted a new role that is emerging for creators: chief operating officer.

“Beyond a certain point of bootstrapping, creators find themselves in a position where they need help scaling,” she posted on LinkedIn. “After all, it’s not possible to do brand deals, events, licensing, people …read more

Source:: Digiday

Author: Aaron