Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
Could the marketing ecosystem slowly be shuffling toward a post-walled garden era — and might generative AI be an accelerant for the evolution?
Digiday has learned that Stagwell partnered with Google Cloud as well as one of Google’s premier partners, SADA, to develop new tools and solutions that will benefit Stagwell’s agencies and clients. The partnership is being run through the agency holding company’s Stagwell Marketing Cloud unit.
SMC is in the process of building AI-based tools for its member agencies and clients, tapping into Google Cloud for development support and using the latter’s generative AI solutions including Vertex AI, Duet AI and others.
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Source:: Digiday
