Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry.

You may even fear that your blog won’t be successful because you’re unsure how to create a In this article, we’re going to break down what you should consider about starting a blog, how to tell if a market is too competitive, and other ways to make your blog stand out.

Considerations for Starting a Blog in 2021

Starting a blog may feel like a daunting task. There are many questions around whether your blog will gain traffic and how to put your content in front of your desired audience.

The benefits of blogging, however, is a long-term game. Posting to your blog consistently is a fundamental first step. The second step is centering your blog around a specific topic or theme.

According to Website Setup, the number of blogs on the internet has reached over 600 million. If you’re looking to start a blog and worry that this number indicates that the blogging market is oversaturated, don’t panic.

While blogging may be competitive, there’s a lot of context to consider that can give you an advantage. It all depends on which niche you enter. While most blogs lie within a specific industry, every blog has a specific perspective in that industry.

For example, if you have a wellness blog that focuses on healthy eating and exercise, the perspective can be from someone who struggles with a specific disease or has advanced education on nutrition.

This specific perspective is your unique value proposition.

An audience that may be looking for specific, niche information will gain attention and traffic because your specific perspective creates value that is rare.

Overtime, your audience will understand that they cannot find that information with this unique value anywhere else. Your blog’s perspective is what will set it apart from others. Focusing on this specific value will set you up for long term success.

How to Tell if a Topic Is Too Competitive

Now that we understand that your blog needs to have a unique perspective that brings value to your industry, we’re going to explain how to determine if a blog topic is too competitive.

There are many ways to determine how competitive your niche is, but we’ll keep it to the most simple:

• Keyword Volume (MSV)
• Keyword Difficulty (KD)

In order to determine either of these, you’ll need to perform some research on the keyword landscape for your intended primary topic.

For example, if you want to blog about baking cookies, you’ll want to check out the keyword landscape for queries like, baking at home, cookie baking ideas, baking desserts, to start.

Search Engine Optimization (SEO) tools like Google Trends, Ubersuggest, …read more

Source:: HubSpot Blog

Author: Aaron