IPG vet Joshua Lowcock takes on a new role at indie shop Quad
There have been a series of high-level departures from holding company agencies in the last several weeks and months — along with some rumored that haven’t happened yet.
Among them is Joshua Lowcock, who last week left IPG media agency UM where he was chief media officer for the independent pastures of Wisconsin-based Quad where he takes on the president’s role.
Unlike a media agency, Quad defines itself as a marketing experience company, equipped with creative, production and media assets — the last of which Lowcock will directly oversee as he finds new ways to blend all three. (He will do this from New York, where Quad has an office along with several other locations around the world.)
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Source:: Digiday
