Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
Two entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly.
The dispute centers around Acxiom and Kinesso’s alleged misconduct regarding a data licensing agreement and the misappropriation of Adstra’s trade secrets for unfair competition, citing multiple complaints over data licensing, including the unilateral alteration of agreements.
Neither of the IPG entities returned multiple emails from Digiday seeking comment on the complaint by press time.
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Source:: Digiday
