Intent-Based Strategy is the Future of SEO

As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it.

B2B marketers face monumental challenges today, aiming to increase targeted brand awareness in crowded marketplaces with tightening budgets. We’re feeling pressure to hit stricter KPIs and ambitious growth goals by increasing trust, engagement, reach, and ultimately ROI.

Meanwhile, we face all of these challenges during a period of economic uncertainty, rising digital advertising costs, and — oh yeah, the end of third-party cookies.

The good news? There’s a solution right in front of us. Optimizing for organic search is as effective as ever in the age of content proliferation and generative AI; B2B marketers just need to be more strategic and savvy in how they approach it.

We’re here to show you how with our new free guide, Marketing with Intent: The Future of SEO & B2B Search Traffic.

B2B Marketers Are Recognizing the Value of Search Intent

It’s no secret that B2B buyers in tech and beyond are more self-guided than ever in their purchase journeys. This means that meeting decision influencers where they’re at is essential, by reaching and engaging them throughout the funnel … even in the earliest stages of their research.

You can not wait for buyers to be in-market. If you do that, you are already too late and you’ve lost the sale.” – John Steinert, CMO, TechTarget

Developing a deep and structured understanding of search intent, and analyzing the motivations of why people seek out specific information online, opens a world of insight on your buyers’ needs and pain points. Creating content to meet search intent makes you the brand that addresses them.

Instead of jumping into tactics, spend the time to start with the outcomes. Use data to know where your audience is, how they are interacting with your brand to learn how they want to hear from you.” — Sophia Agustina, Global Performance Marketing – Brand-to-Demand Strategy, IBM

At TopRank Marketing, we’ve been at the forefront of SEO for more than two decades. Our B2B content strategy model centers on search intent, and we’ve used it to help numerous global brands win key rankings, consistently grow organic traffic, and drive clear revenue results.

Now we’re sharing the formula.

The most advanced B2B content marketers are putting their investment in organic on double duty. Yes, they’re growing brand awareness by publishing optimized and valuable content, but they’re also continuously using search data to understand exactly what it is that their prospects deem relevant. Thoughtful marketing based on search insights is what yields the most effective content marketing plans.” – Jane Bartel, Director of Search & Content Marketing, TopRank Marketing