Intended or not, the new Omnicom will forever change agencies as we’ve known them
The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion.
But let’s not call it a holding company anymore, because it isn’t. In fact, Omnicom’s statement issued hours before the Thanksgiving break spilled the beans in its opening paragraph, referring to itself as “the world’s leading marketing and sales company built for intelligent growth in the next era of marketing.”
CEO John Wren’s quote doubled down on that new reality: “Omnicom is setting a new standard for modern marketing and sales leadership – creating stronger brands, delivering superior business outcomes, and driving sustainable growth.”
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Source:: Digiday
