Inside the deal structure of Outbrain and Teads’ billion-dollar merger
The much-touted revival of mergers and acquisitions took full bloom this week with the confirmation that Outbrain and Teads will soon unify in a nine-figure, multiparty deal that serves as an interesting proxy for the state of dealmaking in 2024.
As always, the devil is in the details. The numbers revealed in the news release prompted some of the more financially literate observers in the space to stroke their chins at the public framing of the deal as being equal part “merger” and “acquisition.”
Firstly, the top lines are that “Outbrain will acquire Teads in an approximately $1 billion transaction,” with the two billed as “the preferred destination to drive full-funnel marketing outcomes.”
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Source:: Digiday
