Inside SAG-AFTRA’s new deal with video platform Cameo
A new deal was struck between The Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA) and video platform Cameo on May 23rd in which performers can get union coverage through the celebrity video marketplace. With this initiative, SAG-AFTRA’s health and pension plans will give members access to more professional talent, and brands will be able to access more talent through Cameo for Business. The contract opens up benefits to thousands of SAG-AFTRA members.
This partnership comes at a time when the Writers’ Guild of America, which had been involved in six weeks of negotiations with the Alliance of Motion Picture and Television producers, began a strike in protest of the union. The Cameo for Business platform lets brands connect directly with entertainers, athletes, creators and other celebrities to create content.
Digiday recently spoke with Duncan Crabtree-Ireland, SAG-AFTRA’s national executive director and chief negotiator, to find out what the league will do with its partnership with Cameo and what the implications for advertising would be if SAG-AFTRA would join the ongoing strike.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
