Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media

Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and highlights insights with top business executives on marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue.

Episode 16 of Inside B2B Influence features a discussion with Sarita Rao (@saritasayso), who is President, Integrated and Partner Solutions at AT&T. Sarita contributed her expertise to the State of B2B Influencer Marketing Report last year and I have been following her closely (and learning) on LinkedIn and Twitter ever since.

For any senior executive wondering about how they might best use social networks to better connect with their staff and company employees, customers, prospects and the industry at large, Sarita is a great example of what you should do.

While the brand she works for and the level of seniority she’s achieved impart a certain level of general business influence, Sarita earns even more influence about the topics she cares about most on a daily basis. She’s a living example of how to build thought leadership and influence around the things she’s passionate about and engages on through social content.

To learn more about how a senior executive at a Fortune 11 company is able to be so effective on social channels, I invited Sarita to the Inside B2B Influence show. We talked about a range of topics from the value senior executives bring to their teams, customers and the business when they are active on social channels to smart advice for up and coming women business leaders.

Highlights of this episode of Inside B2B Influence with Sarita include:

What prepared Sarita best for her current leadership role
How social media engagement has impacted her career
Advice for B2B executives on becoming more social online
Advice for women who aspire to senior business leadership roles
Insights into collaboration tools and technology for interacting with current and prospective customers
Tips on making connections with employees more human
How Sarita is helping to redefine customer experience at AT&T
An example of what real human conversation and interaction looks like in today’s business world
The importance for today’s modern sales or marketing leaders to be active on social channels

You can listen to episode 16 (How B2B Executives Can Grow Influence with Social Media) of the Inside B2B Influence podcast here:

Watch the full video of my interview with Sarita here:

Transcript – Inside B2B Influence Episode 15: Optimizing B2B Marketing with Influence

You have had an incredible career at AT&T. What in particular prepared you most for your current role as President, Integrated and Partner Solutions?

Sarita: You know honestly, I think it’s that I love this job. It’s like accumulation of all the things I’ve done. So I’ve been with AT&T gosh, 30 years. Thank you for not mentioning …read more

Source:: Top Rank Blog