By Doug Brown

Social media is a free-to-join tool. The best part is that; if you aim to use it for business purposes, chances are that audiences are readily available. And your potential prospects could be there already, waiting for you to sell to them. But, you first need to lay the proper foundation.

You need excellent planning to succeed in your small entrepreneurship using social media strategies. Creating a solid social media game plan for your business will help eliminate a lot of trial and error from your marketing efforts. Thus, you realize that the time and resource you invest offers you the best return.

Undeniably, many small businesses are now scaling the heights of success through innovative and effective social media strategies. The latest statistics reveal that Facebook is the most popular marketing medium for small businesses. According to Statista, 66% of small enterprises in the U.S use Facebook as a form of social media marketing to gain brand popularity.

Out of these, 52% post content daily. The statistics reveal that an average of 130 million social media users will engage with shopping posts each month. And this may cut across different brands.

To create a powerful social media presence for your small business, you must aim at the right platforms and understand who your audience is. You also need to analyze your competition and carefully determine where your team’s effort and resources will have the most significant impact.

But remember that you don’t have to maintain a massive marketing team to handle different media platforms as a small business owner. That’s why our article talks about innovative social media strategies for small businesses.

Here, you’ll get to discover fresh tips and insights to guide you through a successful journey as a small business owner. Let’s find out.

1. Create Effective Content Marketing that Aims at Successful Lead Generation

As a small business venturing online, you’re undoubtedly focused on both individual and community customers. This makes social media a master plan to help you link directly with an audience. It allows you to proceed further and build brand awareness and loyalty.

Most importantly, social media is effective for successful lead generation. You can create the right content and formulate resources that will offer added customer value to your audiences and potential prospects.

You get to do this while nurturing your audience’s brand affinity. This involves enhancing an emotional connection between your brand and potential clients.

By doing this, those who share your brand’s values will often choose your product and even recommend it to others. Knowing how to use brand affinity to connect deeper with your audience is essential.

So, whenever your users click on your content or brand offers, they actively seek your services. Perhaps they’re opting to get regular updates on your products and services.

Since this group of people has already opted in, they’re highly likely to convert to buyers. Chances here are higher than random people seeing an advert unrelated to their …read more

Source:: Social Media Explorer

Author: Aaron