By Neil Patel

You know that today’s market demands every advantage you can get for your organization to succeed.

So what can you do to gain an edge?

Dive into the world of influencer marketing.

Influencer marketing for small business is one of the most powerful marketing methods available for small companies. With more than 4.26 billion social media users across the world in 2021, it’s no wonder that influencers are used by small and large businesses alike to promote their products.

But what is influencer marketing, and how can it actually help your business?

Goal Setting for Small Business Influencer Campaigns

Influencer marketing is the process of working with well-known social media personalities to promote your business. Before you get started with an influencer, first ask yourself: what are my goals?

When it comes to influencer marketing, the biggest mistake you can make is to have an unclear campaign goal.

Think about it: if you post without a plan, you’ll have a hard time explaining to an influencer what you want to accomplish, let alone analyzing your campaign’s success afterward.

That’s why it’s a good idea to understand the purpose of your campaign. What are your marketing goals? If your purpose is to increase followers, the strategy will look different than if you want to boost engagement or generate leads.

Physical goals, like higher sales or increased traffic to your business, should be included in your campaign plan. Remember, the whole point of influencer marketing is to help you make more money.

Once you have clear campaign goals, it’s time to connect with influencers.

Influencers: Not Just for Big Businesses

You don’t have to own a giant corporation to benefit from using influencers in a marketing campaign. In fact, influencer marketing can be a huge boost to your small business campaign!

Build awareness around your brand by allowing influencers to use their voices to spread your message. Through their own pages, each influencer has cultivated audiences with similar interests. With 10k-100k followers, even a micro-influencer can help grow your base at a reasonable price.

By working with influencers, you also gain access to new audiences at a fraction of the price of traditional marketing banners.

How much more effective is influencer marketing? On average, brands earn over $5 for every $1 spent on an influencer marketing campaign. That’s 11x the ROI of using traditional banner advertisements!

Finding the Right Influencers for your Business

So you’ve got your campaign goals set. Now what?

The next step is to find the influencer that fits best with your campaign. When researching influencers, the best influencer marketing platform for small businesses is Instagram, with 79% of brands considering it the most important platform for them. However, Tik Tok is a rising star in the social media world and could eventually become the next top dog. As of January 2022, Tik Tok has 1 billion monthly active users …read more

Source:: Kiss Metrics Blog

Author: Aaron