Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency
Logic would dictate that if you, a media agency, just had a client or clients move some of their work in-house, you’d probably not need a client services head, right?
Traction, an independent that’s tried to reorganize itself away from traditional agency structures to one that serves clients however they need it, did just that back in 2019. Founder Adam Kleinberg opted to eliminate a client services head as he positioned the agency to become what he dubbed a “marketing accelerator,” a collective of liquid workforce talent that can be tapped on an as-need basis, rather than FTEs.
Kleinberg has since realized that client services remains an essential function as clients came to Traction for specific needs. To help address this, two years ago, he brought in Lauren Evans, a veteran marketer with experience at Royal Caribbean and Lululemon, to navigate the complexity and challenges within client companies.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
