In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
By Seb Joseph
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.
These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem. The rest – like Kochava, YieldMo, Dept and LiveRamp – are sitting out this year.
“When we analyzed event performance from the previous two years in preparation for 2025, Dmexco didn’t make the cut,” said Kimberly Manning, vp of marketing at ad measurement firm Kochava.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
