If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
By Kimeko McCoy
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Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie phase-out plans still remain unclear.
Seemingly, Google’s plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple’s App Tracking Transparency (ATT) move a few years back. Sure, marketers have long since seen the writing on the wall with this. But, as the future of third-party cookies remains rather ambiguous, marketing and brand executives, including Rankin Carroll, global chief brand officer at Mars Snacking, have started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future.
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Source:: Digiday
