By Marty Swant

Long before the current generative AI hype cycle began, Billy Seabrook experienced the evolution of technology and design firsthand, first at various agencies and then at major brands like eBay and Citi. Seabrook, who joined IBM in 2017 as global chief design officer for IBM iX, now oversees a 7,000-person consulting team — which includes 1,600 designers — at a pivotal time as IBM markets its own AI capabilities while the broader design world wrestles with how to adopt new AI tools. (In May, the company announced a new platform called WatsonX, which includes a number of new AI tools for companies including a development studio, data store and governance toolkit.)

So far this summer, IBM has announced a number of new AI partnerships including a new content supply chain deal with Adobe and new AI integrations for FYI, an app developed by artist Will.I.Am to help artists with various business-related tasks. IBM is also showcasing its generative AI tools at major sporting events by developing a new AI commentator for this month’s Wimbledon tennis tournament after using the tech in a similar way this spring during the Masters.

In an interview with Digiday, Seabrook spoke about how IBM’s partnerships, but also about how he sees generative AI creating new opportunities and new challenges for designers and other roles across the marketing industry.

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Source:: Digiday

Author: Aaron