By HubSpot Staff

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.

With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critical customer communications. Here‘s what you need to know about HubSpot’s Transactional Email add-on as of 2025.

HubSpot Transactional Email Add-On Pricing Overview

HubSpot Transactional Email is available exclusively as a premium add-on for Marketing Hub Professional and Enterprise customers:

Note: Transactional email requires the purchase of both add-ons and is only available with Marketing Hub Professional ($800/month) or Enterprise ($3,600/month) subscriptions.

What Is HubSpot’s Transactional Email Add-On?

Price: Contact sales for custom pricing

Requirements: Marketing Hub Professional or Enterprise + Dedicated IP Add-On

Email Volume: Unlimited transactional email sends

HubSpot‘s Transactional Email add-on enables you to send automated, essential business communications through a dedicated IP address separate from your marketing emails.

Unlike marketing emails, transactional emails bypass subscription preferences. Transactional emails are delivered regardless of a contact’s opt-in status, making them perfect for order confirmations, password resets, and other transaction-related communications.

The add-on integrates seamlessly with HubSpot‘s CRM, logging all email activity on contact records for complete customer journey visibility.

With API integration capabilities and unlimited sending that doesn’t count against your marketing contact limits, this solution is designed for businesses that need reliable delivery of critical customer communications.

Key Features

• Unlimited transactional email sends (don’t count against marketing contact limits)
• Dedicated IP address specifically for transactional emails
• Immediate IP activation (no warm-up period required)
• SMTP API and single-send API integration capabilities
• Custom tokens for personalized customer information
• Full CRM integration with email activity logging
• Performance tracking for opens, clicks, and bounces
• Domain authentication with SPF, DKIM, and custom domain setup

Trade-offs vs Standard Marketing Email

• Advantage: Unlimited sends, guaranteed delivery regardless of subscription status, dedicated IP protection
• Cost: Additional monthly fee on top of Marketing Hub subscription
• Limitation: Content must be transaction-focused, not promotional

Best for: Businesses with …read more

Source:: HubSpot Blog

Author: Aaron