How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them
By Neil Patel
Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition?
Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization.
The phrase “spying” tends to have a negative association but it’s really one of the best ways to figure out what the sites ranking above you are doing that’s working.
When you’re working on competitive intelligence, it’s important to collect as much information about them as possible.
But how do you do it?
Ubersuggest is a research tool that not only helps you with SEO, but helps you find out what your competitors are doing and how to beat them.
How to Spy on Your Competition Using Ubersuggest
Spying is a great and perfectly moral way to see what the competition is doing to get ahead of you in the SERPs. It’s important to understand that the first five organic results amount to 67.6 percent of all clicks. If you’re not in the top five, you can’t expect a lot of traffic.
You’ll want to start by making a list of competitors to model after. Keep in mind they don’t always have to be in your niche but you want to find sites that are ranking higher than you for the keywords you want.
To find your competition, do a manual search or use a tool like Ubersuggest to search for your target, highest-value keywords, and see who is ranking at the top of the SERPs.
Once you’ve got your list, you’re ready to start sleuthing.
1. Search From Ubersuggest Home Page
One of the easiest ways to get started spying on your competitors using Ubersuggest is through the homepage. First, simply enter your competitor’s main domain URL in Ubersuggest.
When you’ve done that, you’ll want to look for the following metrics and take note of them:
Organic keywords – This is the number of keywords that a domain ranks for. It’s important because if they’re outranking you, they’re likely ranking for more keywords than you.
You can use this data to find keyword gaps and see what keywords your competition ranks for that you don’t. Perhaps they found a really low competition keyword that you’re not going after.
You could then create a piece of content around that keyword and rank relatively easily.
Organic monthly traffic – Take notice of how much traffic your competition gets and compare it to your site.
You can use view your competitors’ traffic as a way of seeing where and when things fluctuate. Google updates its algorithm frequently, which contributes to constant traffic fluctuations. USe your competitor’s traffic trends as a benchmark for your own KPIs.
Domain score – The overall domain score from 0-100 is critically important to the success of a …read more
Source:: Kiss Metrics Blog
