How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
MediaMath, widely regarded as the industry’s first demand-side platform, has a new owner: Infillion.
Why it has a new owner, however, remains a mystery.
It’s unlikely due to the allure of the MediaMath brand, which has suffered its fair share of tarnish. Neither is it solely for the business itself as MediaMath – once touted as one of ad tech’s billion-dollar unicorns – wasn’t exactly raking in the ad dollars, as evidenced by its recent bankruptcy.
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Source:: Digiday
