By Neil Patel

Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities.

Here is what it is, why it matters, and how to use it to grow your business.

What Is X Reality?

X reality is short for extended reality. Sometimes called cross reality, it’s a convergence of the real, physical world around us and a digital world or space.

One way to think about it is combining a digital or virtual experience with a physical one. There are many different ways this plays out, but as the technology develops, the opportunities explode.

To get a better picture of what we’re talking about, let’s take a moment to imagine. Have you ever taken a tour through a museum with a set of headphones that give an audible experience as you walk along? Suddenly, it sounds like you are walking through the Wild West or wherever this experience is taking place.

Now add visuals and other physically interactive elements. Maybe you can actually touch the doors of the saloon or watch the scenes change as you walk down the dusty road. You can draw your pistol for a duel.

Imagine having these experiences, even when you aren’t at the museum. Maybe it’s in your own backyard. Or your hometown main street. Your reality has merged with the virtual. Your reality is extended.

The technology that allows for these immersive reality experiences is constantly evolving, bringing our reality closer to the virtual experience.

To get the full X reality experience, certain hardware may be required. Again, think about enhancing the physical with the digital. You may need tools to provide that combined experience. Typical hardware may include a tablet, such as an iPad, a smartphone, a headset, earphones, or other body wear, including gloves, etc.

The specifics reflect the specific experience, and what you are trying to achieve for the user. Some extended reality experiences are simpler, while others are more involved and more immersive.

In so many ways, it is the future of marketing. Whatever marketing campaign you’re developing, the goal is to get your brand out there and help your target market see how they can’t live without your brand. Extended reality opens a world of opportunities to interact with products, services, and brands.

It’s not just in the sales funnel at an introductory level where X reality can support your brand growth. It can help you build brand awareness, customer satisfaction, customer loyalty, word of mouth, and referrals, and more.

Here are a few ways it can be used in your business:

• Train your staff to prepare for difficult or tricky customer service situations.
• Arm your sales team with tools to connect customers with the best options.
• Let customers “try out” a product beforehand.
• Connect in-person shoppers with digital information.
• Create new designs or products in a virtual world.
• Bring a certain layer of fun to your brand.

As X reality continues to expand, the …read more

Source:: Kiss Metrics Blog

Author: Aaron