By Nicholas Holland

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help.

The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because scaling one is brutal. When you’re caught between limited resources and ambitious growth goals, you need tools that deliver actual results, not more complexity.

That’s what we’re building with Breeze — AI designed specifically for scaling companies, built directly into HubSpot’s customer platform. In this post, we’ll take you behind the scenes of how we’re building Breeze, the most common use cases, and how it’s already helping real businesses drive results.

The Breeze Tech Stack: Building for the AI-First Era

Software is evolving. What started as desktop programs in the 1990s and moved to cloud-based SaaS in the 2000s is now entering a new era: software that doesn’t just serve, but works toward outcomes. This is the shift from “software as a service” to “results as a service.”

We’re not building AI because it’s the latest tech trend — we’re using AI to deliver what customers are actually after: more leads, faster sales cycles, and better customer satisfaction. With Breeze, scaling companies can quickly and easily get value from AI connected to their customer data. We’re distinguishing Breeze in three ways to enable HubSpot customers to get the most out of AI:

1. Our platform unifies structured data (like CRM records) and unstructured data (such as emails, calls, and transcripts) with external data like buyer intent and company news to give Breeze the full picture.
2. Our “all-on-one” approach provides context across the customer journey, unlike point solution AI agents that fall short without a full understanding of the GTM.
3. Our agent ecosystem connects humans with AI agents to extend their teams — some built by HubSpot, others by partners and citizen developers — all seamlessly connected to customer data to solve any need.

The Four Layers of Breeze

We’re building Breeze in four layers with data and context as the foundation. It’s something HubSpot is uniquely positioned to provide as the source of truth for nearly 250,000 companies with millions of users. From there, we help customers make sense of that data, customize and extend Breeze, and use it to power their GTM — all without having to become AI experts themselves.

1. Context Layer: Unified Data for Powerful AI

AI is only as good as the data that powers it. Imagine asking your AI assistant to help with a customer issue, but it can‘t see their recent emails, doesn’t know about their last support call, and has no idea about the new product update that might solve their problem. That‘s the reality of most AI tools today — they’re smart, but they’re working blindfolded.

Providing complete customer context is essential to AI …read more

Source:: HubSpot Blog

Author: Aaron