How Uber’s multichannel advertising is reaching consumers on the go
By Marketecture
Produced in partnership with Marketecture
The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how Uber is going beyond retail media in its advertising efforts.
After disrupting the transportation industry with its ride-sharing and food-delivery services, Uber wants to do the same with its advertising business.
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Source:: Digiday
