How to Write a Video Script [Template + Video]
By sbernazzani@hubspot.com (Sophia Bernazzani)
Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story.
And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy.
But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important.
Writing an effective video script can mean the difference between video success and failure. This post will show you how to write an effective script for your videos. Are you ready to get started?
Even the most basic video will be better with a video script. Creating a video is complex. Most video projects include:
- Lighting
- Sound
- Sets
- Cast and crew
- Equipment
Each of these elements can be tricky to execute, and when they combine, it’s easy for mistakes to happen.
But your script will include details that make the process run smoothly. A video script is vital to help your team prepare for and organize the video-making process.
Plus you and your team will be more confident and produce a better video with a comprehensive script.
1. Choose your target audience.
Any marketing project is better with the right buyer persona. This is especially true with video.
Because videos often take more time and investment than an online ad or blog, it’s important that your video speaks to a specific audience.
So, before you start developing characters or a brief for your video, you need to figure out who your video is for. Your target audience for your video script can impact:
- The length and format of your video
- Where you post your video
- Setting, costume, and lighting
If your video is for brand awareness, you may be broadcasting to a large and diverse audience. But what if you’re introducing a product or feature? In that case, you’ll want to focus your audience on the buyers that are most likely to feel the pain point your product solves.
If your video is for employee or customer retention, you might want a different approach. You’ll want to review data, reviews, and testimonials before you begin your script brief. This will help you create the story and dialogue that your audience will respond to.
2. Set a goal for your video script.
Videos are usually team projects. Without a single focus, every person could come to the video with their own idea of what it’s about. As the project continues, this can turn a simple video into a convoluted mess.
That’s why it’s important to start your video script by just thinking about your goal. So, before you jump into a storyline, character, or setting, figure out the why.
Why are you making this video?
Do you want to teach people about your product? Are you introducing a new pricing structure? …read more
Source:: HubSpot Blog
