How to Write a Perfect Facebook Post
By Neil Patel
Ever feel like you don’t get the attention you deserve on your Facebook posts?
Every marketer wants more attention. After all, that’s the goal of social media marketing, right?
The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do.
The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.
In this post, we’ll show you how to consistently create posts that get engagement.
No more waiting for likes and comments. No more spending 20 minutes crafting and curating each post.
You just want an easy process that gets results.
That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement.
Engagement Metrics for Facebook Posts
Have you ever asked yourself exactly what gets the most engagement on a Facebook post?
According to Facebook, engagement is an umbrella term that can refer to all the actions people take as a result of what you post.
Here are examples of engagement on Facebook:
- shares
- reactions
- saves
- likes
- comments
- Interactions
- video plays
- link clicks
- photo views
These actions can be broken down into the following engagement metrics:
- cost per engagement
- link clicks
- post reactions
- page engagement
Engagement metrics are important because they allow you to track how your content performs with your audience.
Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be.
What makes your users take action on your post?
What kind of content does your audience want to see?
Let’s break it down.
People like Facebook posts that are interesting, timely, and funny.
Not every post you make needs to tick all of those boxes, but you do have to create something worth engaging with.
For example, Starbucks gets the most engagement when they ask for audience participation, like in this post.
Special announcements also receive high engagement.
These kinds of updates are interesting, important, and sometimes funny. They inspire people who follow Starbucks, and they have good photography to boot.
Even if you aren’t as big as Starbucks, you can use the same tactics to drive your Facebook strategy.
Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand).
Let’s break down each one of these to see how they work.
Tips for Writing Engaging Facebook Posts
If you’re ready to start writing engaging posts, you need to start with a strategy built around your audience’s likes and needs.
Follow these seven tips to impress your Facebook …read more
Source:: Kiss Metrics Blog
