How to Write a Marketing Resume Hiring Managers Will Notice [Free 2021 Templates + Samples]
By lkolowich@hubspot.com (Lindsay Kolowich Cox)
It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.
How to Write a Marketing Resume
If you’re a marketer whose resume could use a little polish, don’t worry. With just a few resources and some actionable tips from hiring managers themselves, we’ll help you create a truly impressive marketing resume that’s sure to stand out to recruiters.
1. Start with a template.
To make things easy and increase your effectiveness, don’t start from scratch. Resume templates give you a starting place for layout and formatting as well as inspiration for what to include.
Featured Resource: 12 Free Resume Templates
Download 12 free designed, formatted, and customizable resume templates here. Take a look at them, and then use the advice below to customize your resume and make it rise above the rest in the stack.
Alternatively, there are resume builder tools out there that can help as well.
2. Know your target audience.
You never start a marketing campaign without knowing who you want to reach. That’s because once you know your target audience, it’s easier for the other decisions to fall into place.
The same logic applies to your resume. If you know who will read it and what’s important to them, you can shape your message accordingly. To do this, you need to think about the type of job and company you’re hoping to work for.
Ask yourself questions like:
- Is the job purely in inbound marketing, or will it require both traditional and digital work?
- Will you be a specialist or a generalist?
- Who is the employer — an agency with a buzzing digital marketing team in place already, or a small company looking to leverage the power of social media to grow their sales? Or maybe it’s a marketing department within a large and established corporation?
Once you’ve outlined what’s most important to the company and job you’re applying for, you can carefully target your resume to them. You’ll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager. (For clues about which skills different marketing roles typically require, read this blog post on marketing job descriptions. You can borrow phrasing from those for your own resume.)
3. Define your unique value proposition.
You have a unique blend of skills, characteristics, and experiences that make you different from every marketer. To create a truly effective resume, you need to define exactly what this unique blend is — we’ll call this your value proposition.
To develop your own value proposition, think about what separates you from other marketers. Is it your in-depth knowledge of marketing analytics? Your ability to …read more
Source:: HubSpot Blog
