How to Whitelist an Email in Gmail, Outlook, Yahoo, and More

whitelist email example from yokel local

While the email above is serving a specific function in an email marketing campaign, you can also include a more general whitelist reminder in the footer of all your communications like so:

Keep in mind that not all of your recipients may know what a whitelist is, so you might also want to incorporate steps they need to take. To make the process simple, you can include links to the instructions for the most common web clients like this:

“To be sure our emails always make it to your inbox, please add us as a contact or put us on your whitelist. If you have a Gmail account, follow these steps.

Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating.

The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources.

In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.

Table of Contents

What is a whitelist email?

How to Whitelist an Email in Gmail

How to Whitelist an Email in Outlook

How to Whitelist an Email in Yahoo

How to Whitelist an Email in AOL

How to Get Subscribers to Whitelist Your Email Address

Best Email Practices Beyond Whitelisting

1. Click the gear icon in Gmail and select “See all settings” from the Quick settings menu.

2. Navigate to “Filters and Blocked Addresses” in the top menu.

3. Select “Create a new filter.”

In Gmail, whitelisting an email actually involves creating a filter.

4. Add a specific email or a whole domain in the “From” field.

The “From” field is where you’ll specify what’s getting whitelisted. In Gmail, you can specify either a specific email address (e.g. hello@domain.com), or you can whitelist a whole domain by omitting everything before the at symbol (e.g. @domain.com).

The former will whitelist one specific email address while the latter whitelists anyone who is sending emails from that domain.

5. Click “Create filter.”

From there, you don’t need to input any additional information. Simply click the Create filter button at the bottom of the window (next to the blue Search button).

6. Check “Never send it to Spam” in the checkbox.

Clicking the button brings up a new window. Here’s where you’ll actually specify that what you’re doing is whitelisting. In Gmail, you do this by checking the Never send it to spam box.

Doing so will ensure that emails that meet the criteria you specified never end up in Spam or Trash (unless you do so manually).

7. Click “Create filter.”

Once this information is specified, you click the “Create filter” button again, and this creates the whitelist within Gmail.

1. Click the gear icon in Outlook and select “View all Outlook settings.”

<img alt="outlook gear icon" src="https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/How%20to%20Whitelist%20an%20Email%20in%20Gmail%2c%20Outlook%2c%20Yahoo%2c%20and%20More-Dec-10-2022-03-43-52-4384-AM.jpeg?width=494&height=234&name=How%20to%20Whitelist%20an%20Email%20in%20Gmail%2c%20Outlook%2c%20Yahoo%2c%20and%20More-Dec-10-2022-03-43-52-4384-AM.jpeg" style="margin-left: auto;margin-right: auto;display: block" title="" width="494" …read more

Source:: HubSpot Blog

Author: Aaron