How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question?

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer.

Does this method work for PPC campaigns?

In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

Why Should You Use Questions in Your PPC Ads?

Questions are how people show interest in each other’s lives, and they’re a regular part of our everyday lives to boot. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something.

That said, marketers can’t measure how customers feel. But, you can measure data to see if your questions in PPC ads are driving people to your page. Here are some reasons marketers have discovered questions in PPC ads work:

1. Get People’s Attention

A question can easily pique people’s interest, especially if it’s about a relatable struggle.

Let’s say you’re a marketing agency.

Try starting your PPC ads with statements like, “Do you want to increase your conversion rate?” or “Do you want to boost marketing results?”

The answers to these questions may seem like no-brainers. Yet, they can easily attract the attention of business owners who are desperately looking for ways to improve their sales results, as they want you to answer these questions for them without having to dig further.

2. Questions Can Boost Engagement

Engaging your audience is essential. If they feel like you’re talking at them, not with them, they have no reason to click, like, share, or comment.

So, if you ask a question they want an answer to or want to answer, you’re inviting them into the conversation, not giving them the hard sell.

Your ultimate goal is to convert people into paying customers, but engaging with them via questions could get them to want to purchase from you instead of the person who simply said: “buy our product.”

3. More Clicks on PPC Ads with Questions

Not only can questions pique interest, but they can tap into a feeling of social obligation. When you ask someone a question in “real life,” they often feel obligated to answer. While your PPC ad isn’t staring at a user anticipating an answer, the reader could feel like they need to respond.

Or, they could have that question themselves—maybe they even typed in that exact question, and that’s why they see your ad. It could feel like they asked you the question and are now the ones waiting for your answer!

Asking a question you want them to answer, like “Are you ready to take the leap?” or a question they may have asked, like “Why should I travel to Iceland?” could make them click.

Note: Be sure your PPC ad’s link actually answers the question, provides relevant information before they provide contact information, or is directly related …read more

Source:: Kiss Metrics Blog