By meryl@wistia.com (Meryl Ayres & Jordan Wellin)

If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place!

We’ve partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video.

In this step-by-step guide, you’ll learn:

• Where your business should be using video
• How to upload your videos to Wistia
• How to customize your videos
• How to share your videos
• How to generate leads from your videos
• How to track your video performance in HubSpot

Let’s dive in!

Where You Should be Using Video

Video is an awesome way to connect with your potential and existing customers on a personal level, almost like meeting them face-to-face. It’s the perfect tool to showcase your product and let your brand’s personality shine through.

Businesses that ace their video marketing game have figured out how to use video at different touchpoints across their customer journey. If you want to take your video marketing strategy to the next level, here’s where you should consider using video:

• Your website’s landing pages
• Blog posts
• Your help center
• Email campaigns
• Your software application
• Social media channels
• … the list goes on

Now, here’s where Wistia comes into play. Designed for marketers, Wistia provides all the video creation, hosting, sharing, and analytics tools your business needs to integrate video into the customer journey and attract, engage, nurture, and convert leads.

Ready to learn how to use Wistia to make your videos work harder for your business? Let’s get started!

How to Use Wistia in 6 Steps

Step 1: Upload your videos to Wistia.

It’s super easy to get your videos uploaded to Wistia. All you have to do is create a new Project in your account and choose the videos you want to upload to it. As soon as you’ve uploaded a video, it’s automatically transcribed and ready to be distributed anywhere you want your video to be seen.

Wistia’s recommended upload settings for video are:

• MP4 file
• H.264 codec
• 5,000–8,000 kbps target bitrate

Want to make the process even easier? You can seamlessly import videos straight from Descript, Zoom, and YouTube. These are just a few Wistia integrations that can help make your video workflow a breeze.

Create Videos in Wistia

Don’t have any videos to upload? No problem! You can create videos right in Wistia. Here are some of the things you can do:

• Create short tutorials, video voicemails, or other talking head videos using Wistia’s screen and webcam recording feature.
• Make simple edits to your videos with Wistia’s video editor: Trim out unnecessary parts, create shareable clips, add music, and more.
• Host a webinar with Wistia Live, and then redistribute your recording.

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Source:: HubSpot Blog

Author: Aaron